Professionals

Professor Pervez N. Ghauri is a distinguished academic and seasoned scholar in International Business at Birmingham Business School, University of Birmingham. His career is marked by extensive teaching, research, and institution-building across several leading European institutions. Below is an organized overview of his profile:

Current Role and Key Projects

• Professor of International Business:
  Currently at Birmingham Business School, where he leads research in international marketing and business, focusing on the internationalisation process and entry strategies.

• MNEDEVELOP Project:
  He is engaged in the MNEDEVELOP project, which examines how multinationals from advanced markets can help achieve the United Nations Sustainable Development Goals (SDGs) by serving disadvantaged communities in emerging markets and creating competitive advantages.

Editorial Leadership and Professional Affiliations

• Editorial Roles:

  • Founding Editor-in-Chief of the International Business Review (IBR).

  • Consulting Editor for the Journal of International Business Studies (JIBS).

• Professional Memberships:

  • Fellow of the Academy of International Business (AIB), where he previously served as Vice President (2008–2010).

  • Fellow of the European International Business Academy (EIBA).

Research Focus and Contributions

• Research Evolution:
  His early work concentrated on internationalisation processes and entry strategies. In recent years, his research has shifted toward the externalities of international business, including:

  • Social entrepreneurship.

  • The role of multinationals in poverty alleviation.

  • Developing digital business models for the benefit of underprivileged and female segments.

  • Examining how ethical behaviour in emerging markets can create competitive positions for MNEs.

• Funding and Impact:
  He has raised over €5 million in research funding from prestigious bodies such as the European Commission, the Economic and Social Sciences Research Council (ESRC) UK, Handelsbanken, Riksbankens Jubileumsfond, and Soderbergs Foundation in Sweden.

Academic Program Development and Publications

• Program Development:
  Professor Ghauri has developed several Master and MBA programs at top European institutions including Uppsala University, University of Groningen, Manchester Business School, and King’s College London.

• Publications:
  He has authored over 30 books and published more than 100 journal articles in top-tier journals. His works, several of which have been translated into multiple languages, are used globally.

Consulting and Industry Engagement

• In addition to his academic pursuits, Professor Ghauri consults and delivers training programs for major organizations such as BP, Airbus Industries, and Ericsson, bridging the gap between academic research and practical business applications.

This comprehensive profile highlights Professor Ghauri’s significant contributions to the fields of international marketing and business, underscoring his role as a thought leader and a catalyst for both academic and practical advancements in global business strategies.